Portrayal of women in media
Actual representation of women
Mediation example: Brock Turner rape case
Collective identity
Collective identity of youth groups example St. Trinians
Wilkins deficiency amplification spiral: The way that after constant reinforcement of negative stereotypes people gradually begin to conform to them.
Collective identity in Media
Political figures such as Donald Trump can use the collective identity of groups of people such as the working class in order to better appeal to a collective group and show themselves in a better light.
Theorists
David Gauntlet:
- identity is now consciously constructed, and the media provides some of the tools to help us construct our identities. The media contains a huge number of messages about identity and acceptable lifestyles.
- At the same time the public have their own diverse set of feelings. The media and media consumers are engaged in a dialogue in which neither overpowers the other.
This discusses the way in which the media will project a certain view whilst the public may maintain another in a similar way to the hypodermic needle theory.
Anthony Giddens
•There
is a
social structure which shapes our lives (traditions, institutions, moral codes,
established ways of doing things), but it relies on individuals following these
structures.
•When they
act differently the social structure can change. Structuration is
the process in which human agency and social structure are in a constant
relationship ± the social structure is reproduced by the repetition of acts by
individual people (and can therefore change)
The way in which media practices and stereotypes can be altered through the changing of social standards throughout time.
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